Agency: Makeway
Client: Nalgene

For over 70 years, Nalgene has been making simple, sustainable, reliable products. In an increasingly chaotic world, Nalgene decided to own its simplicity with a message that conveys functionality and reliability.

My team and I launched a contest to get the Nalgene fanbase involved and excited in the campaign. A few entrants were selected to answer unique questionnaires, with the best responses appearing throughout the campaign landing page, email marketing, and social media ads. This campaign engaged fans and provided quality user generated content that feels genuine and relates directly to the brands’ target audience.