Company: Ithaca Hummus

The hummus aisle is a beige sea of sameness—but Ithaca stands out. Often the first interaction a consumer has with the brand, the packaging must leave a lasting impression. With bold, flavor-forward designs, our tubs capture attention, invite trial, and keep customers coming back.

I led the creative direction and design for packaging updates and new product launches across Ithaca’s hummus and salsa lines. Working closely with the operations team, I helped manage timelines from concept to production.