Ithaca Hummus

My team and I worked collaboratively with a creative agency to develop the big idea behind Ithaca Hummus’ bold new brand platform. Once we landed on the winning concept, my team and I got to work, turning that vision into something real—something people could see, feel, and engage with. We brought it to life across social, web, and digital retailer media, making sure every touchpoint felt fresh, dynamic, and unmistakably Ithaca.