Engaging fans and honoring #61.

Agency: Makeway
Client: NHL Team Columbus Blue Jackets

In March 2022, Rick Nash was the first Blue Jackets player to have his jersey retired. My team and I launched an on-brand microsite that celebrated the legacy and history of #61. The website encouraged users to buy tickets to the event, explore Rick Nash’s legacy with an interactive timeline, write him a congratulatory note, and upload photos of their experience as Blue Jackets fans.